Athletes, Comedians, and Real Estate agents are all real human beings, which is whom others like to engage with on Instagram. Followers 34624. These little findings from other recent studies are a few exceptions: This surprised me at first. The average Instagram account, though, has an engagement rate of 3%. Continue conversations by responding to comments, and replying to DMs. Instagram average engagement rate per post, all industries Every industry in our study took a hit on Instagram this year, and the all-industry median decreased by 23% from 1.60% to 1.22%. Our “pitch” has changed a lot since then, but recently I found myself wondering…. You can use a handy tool like this to find out: https://www.socialbakers.com/free-social-tools/instagram-performance-report. I remember because I was hustling on the streets of San Francisco trying to convince business owners in North Beach, The Marina, and The Mission to take a chance on me, and on Instagram—with my two intrepid cofounders. To find out for sure, do these two things: Some posts do better than others naturally, and that’s ok. Average engagement on Instagram was 4.3% — 10 times Facebook! Instagram has publicly said time and time again that the shadowban is not and never was a thing. In our first ever 2019 Instagram Engagement Benchmarks, we collected data from 174,568 Instagram posts to provide a detailed, up-to-date look at the current state of the platform. Now you can calculate and determine the level of your Instagram engagement rate. You have to dig deep into the Instagram Insights (stats for business pages) to check out your post reach. And I bet we fielded more than 30,000 questions about Instagram engagement, from our clients and our blog audience. I remember it because it was when I left my cushy job at Groupon to start Jumper Media. At 80,000+ followers my Instagram engagement rate hovers around 2.5%. This contradicts other studies like this one from September 2017. Instagram Analytics Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. !”, (Actually, everyone is way politer than that, but you get the picture. If you have 4K followers and ER 3% – your engagement rate is very low, typical influencer with the same amount of followers has ER around 5.6%.  There are two main reasons: 1) Ad Load, and 2) Instagram Stories. Tired of calculating engagement rates for Instagram by hand? Schedugram looked into the data and confirmed that the shadowban is fake news.  They think it’s their fault, and that’s awful! We analyzed data from over 174,568 Instagram posts, and over 400 industries to give you the most up to date Instagram benchmarks on the internet right now. If you’re a brand, that doesn’t mean you should give up, it just means you should think about how to humanize your pictures and captions to sound more like….well…you! This field is for validation purposes and should be left unchanged. More followers = more random people who won’t engage with you because they don’t know you. Start conversations by posting engaging content and asking questions in your captions. Facebook is a business that makes money selling ads. I suggest you check out the article, but if you don’t have time for that, here are my top tips: All of these work because of the algorithm. Is it still way better than Facebook? Host a giveaway for your current followers where you enter them to win a prize if they like and comment on the photo. It is obvious that Instagram engagement rates decreased this year unlike last year as shown in the chart below. Average Instagram Engagement Rate Per Industries, 2020 | DMC Measure the average engagement rate for any Instagram account based on likes and comments. Compared to other social media channels, Instagram accounts have relatively high interaction levels. However, the median across all industries has decreased to 0.62 posts per day. Collecting data on 174,568 Instagram posts would take a long time. Instagram Engagement Calculator @yourhandle. Of course, since only you can see your account’s impressions (and you have to switch to an Instagram business profile to see it), it’s pretty much impossible to compare your engagement rate to others using this method. Videos once again deliver the weakest results at an engagement rate of 0.75. Instagram; Instagram is the winner again when it comes to retail. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience. Higher Education industry is still ranked as the top industry with 4% engagement rate and posts per day rate of 0.45. Algorithm is a big fancy scary word, but you can understand the Instagram algorithm even if you didn’t make it through high school algebra if you understand what Instagram is trying to do with the algorithm. What is the average engagement rate on Instagram right now? That’s half of all Instagrammers watching stories every single day. On really popular hashtags, you might not show up because Instagram can’t sort the posts fast enough so it just doesn’t include some. Influencer accounts with fewer than 1,000 followers have the biggest average engagement rate with 8%. When posting images, it’s important to share a variety of photos. Influencers also listed with an average engagement rate per post on Instagram of 1.97%. Here’s exactly what Instagram told Techcrunch about the Shadowban: “Instagram doesn’t downrank users for posting too frequently or for other specific behaviors, but it might swap in other content in between someone’s if they rapid-fire separate posts. Brief History of Instagram Engagement Rates. Finally, I decided to take matters into my own hands, and commission my own study. Average likes 1041. With one post per screen, you’re made to focus on the content, and either engage or scroll past. Even though engagement is going down across the board, people think that there’s something wrong with their account, their hashtags strategy, or it’s the mysterious “shadowban.” (More on that later.). The variance is higher than you’d expect. #1 the average engagement rate of the sponsored posts As of the date of this study, there are 3.48% on Instagram ((likes + comments) / nb of followers) and 4.74% on Youtube ((likes + comments) / views). Sports teams’ industries come at next with an Instagram engagement rate of 2.40%, and Instagram posts per day rate of 1.56. This is the #1 reason why Instagram organic reach is dropping, and it is open, public information. All accounts are from the United States and Canada. “The opportunity will be even bigger because it looks like Stories will be a bigger medium than Feed has been.”. Don’t want to read the whole report? Any engagement rate above that, combined with a high number of followers, suggests that you are an influencer amongst your peers. (source).  He told me: I think that all of these reasons are actually probably true and that the difference in engagement in different size accounts has probably decreased. To be honest I probably didn’t have a large enough data set to definitively say if one industry is really #1, but nevertheless, you can still pick out a few insights from this pseudo-scientific list. It’s also important to remember that Instagram users are looking for genuine posts from brands, not blatant advertisements. This is an interesting opportunity for marketers who can figure out how to monetize the new ad format before the competition. Engagement rates can be calculated by adding up all engagements on a post (likes, comments, clicks, shares), dividing by follower count, and multiplying by 100. Get the Tanke Instagram Insights Chrome Extension. So they make tradeoffs. The 2019 results have landed! And the businesses that signed up with us early, grew their Instagram accounts quickly and leveraged that to grow their businesses too. The average engagement rate on Instagram is 2.1 percent. I knew this anecdotally because it’s kinda my job, but no one else does. Nobody knows except Instagram, and I’d wager that nobody at Instagram knows either. At just 0.79 posts per day, and an engagement rate of 0.97%, it’s clear that shoppers respond more strongly on Instagram. All of these facts will make my findings different than the next poor sap who tries this: Excel crashed my computer a few times, but here’s what I found out. When evaluating someone’s Instagram Engagement, keep in mind that you should compare accounts with a similar number of … That’s what Zuckerberg thinks anyway…. The more followers you have, the less engaged they will be. The higher Ed industries are ranked as the top industries with average engagement rate per post on Instagram of 3.96%. Engagement rates fluctuate due to post popularity and follower count changes. People on our team have asked me probably 10 times to write an article on Instagram engagement that is up to date, but I was always hesitant because there was no up to date information! INSTAGRAM ENGAGEMENT RATE BENCHMARKS is our first annual report focused on the world of Instagram likes and comments, providing you with the insights you need to fuel your strategy for the year ahead. Between 3.5% and 6% = high engagement rate . Lately, that has been on the Instagram feed. If it surprises you too, I think I know why…. Comparing Instagram engagement rate 2020 to last year’s engagement rate we can see that: A Graph Shows The Average Engagement Rate Per Post on Instagram by Industries—2019 Data, Related Post: The Average Facebook Engagement Rate Across Industries Benchmarks 2020 Vs. 2019, A Figure Shows the Average Posts per Day on Instagram Across Industries— 2020 Data, A Graph Shows The Average Posts Per Day on Instagram Across Industries—2019 Data, A Figure Shows the Relation Between the Average Facebook Posts and Engagement Rate Across Industries—2020 Data. In order to get you to keep using Instagram, they are going to show you the stuff you like. Less organic reach means fewer eyeballs. While Facebook and Twitter users see an average of about 0.5 – 1% engagement, the average engagement rate on Instagram is around 3%. A general guideline to engagement rates on Instagram is as follows: < 1% = Low Engagement Overall, we found that influencers’ average engagement rate is 5.3%, and the average rate they charge for each sponsored post is $180. It’s so much data that they can’t process it all sometimes. Hotels & Resorts Or you can just compare yourself with the averages we found in the study above. Instagram Engagement Rate is a powerful metric that tells you the percentage of followers that engage with content on average. So compare your last 10 posts to the 10 before that, and then we can talk about your engagement tanking. Instagram posts per day, all industries Twitter? Like, really, really care. They know what you like because you have engaged with similar stuff in the past. The good news is that Instagram is pretty much done filling up the feed with ads (in industry-speak, ad load is at full capacity). The most common post on Instagram is an image post. In fact, when asked to choose one, and only one Instagram metric to focus on, 44% of marketers report that it is engagement (likes & comments) that they prioritize. Engagement can act as a better indicator of the impact created by Influencer Marketing, so, your brand doesn’t need to rely on a mega-influencer to get the desired results. As shown the average Instagram engagement rate across all industries has reached 1.22%. Ad load on Instagram Stories, however, is not at full capacity. Instagram is known for having higher engagement rates than any other social media network. Other good news? The average Engagement Rate on Instagram is 2.84%, but this number is useless because the ER depends on follower count. A Graph Shows the Average Instagram Engagement Rate Per Post Across Industries —2020 Data. We could not prove or disprove that in our results. What you don’t want to do is compare the selfie you posted on Sunday during the super bowl, to the motivational quote you posted the Wednesday before at noon. Check out what we learned this year below. The Average Engagement Rate on Instagram is 1.2%. The average number doesn't mean too much, however, as the number can vary depending on followers. Actually, it is —>  33 New Ways to Increase Instagram Engagement. In other words, if you comment on your friend Tracy’s last post, Instagram will probably show you her next one because you are likely to engage with that too. What’s the average engagement rate on Instagram in 2019? First off what I noticed is that the best-performing industries are by and large the ones dominated by personal accounts. Rival IQ has released its 2020 Social Media Benchmarks Report includes everything you need to know to benchmark your social media success on Instagram, Facebook, and Twitter against your competitors across these. Before we dive into the results, you should know a few things about me and this report. In fact, there is almost no up-to-date info! The chart below shows the organic reach per fan for Facebook pages from 2012 to 2014. If you’re freaking out because your last few posts got 20%, 30%, 40%, even 50% fewer likes than usual, you’re probably freaking out over nothing. Just like some people believe the earth is flat, some people believe that Instagram is out to get them and is willing to lie to the media about it over and over. The study showed that the average Instagram engagement rate is 2.84%. “Why the heck don’t I get as many likes as I did 6 months ago? What’s the average engagement rate on Instagram in 2019? Just like the saying goes, “go big or go home.” And the … If you don’t understand the algorithm or need a refresher, we have a blog post on that too —> Our Stupid Simple Guide to the Instagram Algorithm. By the way, this is kind of how Donald Trump won the election. How to Get More Engagement in 2019 on Instagram, https://www.socialbakers.com/free-social-tools/instagram-performance-report, 33 New Ways to Increase Instagram Engagement, Our Stupid Simple Guide to the Instagram Algorithm, 27 Cool Things to Post on Instagram: Ideas from Top Brands & Influencer Profiles, Jumper’s Top 26 Instagram Entrepreneurs Are Diverse and Wonderful, Jumper + Brex: A Story About Credit Cards + An Announcement, My Upwork friend collected data from 10,000 business accounts. On Instagram, public figures have the biggest engagement rate with 5.7%. it declined by just 5%.  If you’re getting 0.8% engagement or above, you are well in line with the normal range. Engagement rates are for authorized Instagram profiles on influence.co. Rival IQ enables digital marketers to reveal new opportunities, identify new trends, and track results across all the main social networks and the web by using benchmarks and comparative analysis. Username @ Calculate Engagement. A Figure Shows Instagram Posts VS. Video posts get two times more engagement than … In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile. Especially making better Instagram Stories. At 0.67 posts per day, and an engagement rate average of about 0.041%, not much has changed on this platform. Your Instagram engagement matters because of all the reasons we discussed earlier. IF you’re smart you’re gonna focus on creating awesome stories, and worry about your Story views more than your post likes. It seems that in Q1 2019 ad load on the Instagram feed is at our near full capacity, which is good news for your organic reach. This was surprising, so I asked my smart friend Colton why he thought this might be. (Lots of outliers and abandoned accounts). If an account has 4,000 followers and a 3% engagement rate, then that would be a low number. I wasn’t the only one asking either. In 2017, all of a sudden people realized that some of their posts weren’t showing up on the hashtags they were using, and someone somewhere came up with a plausible sounding theory: Instagram is punishing my account for bad behavior, and because they want me to buy ads. The Big Mystery: Why Is Engagement Dropping on Instagram in 2019? It’s probably not going to continue going down at such a rapid clip. An exceptionally low engagement rate can definitely serve as a red flag as can an uncharacteristically high one. First, I’m not a statistician, and this isn’t a scientific journal. Median Instagram organic engagement rate by content format – brand posts. The Instagram Story retention rate tl;dr is pretty simple: The more frames you publish, the lower the retention rate. Today we’re going to talk about Instagram engagement, and what’s happened between March 2016, and March 2019. Engagement rates are calculated for each user as the average engagements (likes + comments) per post divided by a recent follower count. During the company’s Q1 2017 earnings call, CFO David Wehner told analysts that revenue growth would slow significantly because ad load on the Facebook news feeds were at full capacity. The sports teams are ranked as the industry with the highest average posts per day on Instagram with a rate of 1.56 posts. (unlike other studies), You didn’t include accounts with less than 100 followers. How does that saying go? Sports Teams’ industries continue to rank in the first place with the highest average posts per day on Instagram with a rate of 1.76. I’d tell any business owner I’d meet: “So 1 Instagram follower is worth 10x more than a Facebook Fan.”. On some other hashtags, Instagram just thinks there is too much spam on there already so it has stopped showing content entirely (see banned hashtags). So we shouldn’t expect engagement to drop too much below 1%. Option #3: True Engagement / Impressions. If you regularly look at your Stories stats you are looking at viewers, not likers. So if you’re killing it on Instagram, you should expect an engagement rate of more than 6% and will lead you to much bigger opportunities. If you’re reading this section because your engagement suddenly dropped and you’re freaking out, you need to confront the brutal, honest, facts of the situation.